Amazon is the world's largest online retailer, selling over forty categories of goods, from books to electronics to groceries to jewelry to auto parts. The company is also an ecommerce and Internet technology platform, a fulfillment and logistics platform, a search technology, an Internet advertising platform, and even an Internet startup incubator.
Though a promising concept, the initial incarnation of WhatsApp tended to crash, and adoption was not instantaneous. In fact, early on Koum confessed to Acton who had yet to sign on as a co-founder that he was thinking of giving up and looking for a job.
Give it a few more months. In the newest incarnation, when users changed their statuses the app pinged everyone in their network via push notification. Users liked this function so much that they began using the app to ping one another, at which point Koum realized he had inadvertently created a mobile instant messenger.
In an interview with Fast Company, Koum explained that because he sees smartphones as very personal devices, using them as a means of advertising feels inappropriate. When we first partnered with WhatsApp in Januaryit had more than a dozen direct competitors, and all were supported by advertising.
In Botswana alone there were 16 social messaging apps.
Jan and Brian ignored conventional wisdom. Rather than target users with ads — an approach they had grown to dislike during their time at Yahoo — they chose the opposite tack and charged Apple marketing case study dollar for a product that is based on knowing as little about you as possible.
Despite—or perhaps because of—their avoidance of all things marketing, the company has enjoyed impressive viral growth thanks to a product that truly resonates with users and essentially markets itself more on that in just a bit.
Despite having a massive user base and handling 50 million messages per day, at the time of the Facebook acquisition WhatsApp had just 55 employees—32 of whom are engineers. Times have changed, fueled by the rapid globalization of the Internet. Now there are 2. Because they rely on established infrastructure—mobile internet access via the data packages that are increasingly standard components of mobile contracts—the company has been able to scale quickly and inexpensively all the while focusing their resources on creating the best user experience possible, thanks to the massive mobile networks that are already in place.
Mass reach, mass audience and mass utility was the mission. Because it relied on 2G and 3G data, WhatsApp allowed users to circumvent their restrictive, costly mobile service providers—many of which were charging per message, raising rates at busy times, or limiting texts entirely.
In Singapore, for example, some users were limited to just texts per month, while the Indian government restricted texts to just 10 a day during certain holidays. In addition being exceptionally useful, these group features amplified viral growth, going beyond 1-to-1 connections of typical texting to one-to-many.
All this came with relatively low cognitive overhead for new WhatsApp users. Onboarding is simple and streamlined—instead of a long registration process with username and password creation, users simply confirm their mobile numbers; rather than creating an entirely new social graph, users are presented with a list of their phone contacts already on WhatsApp.
This makes switching from standard text to WhatsApp essentially painless. The real key was the cross-platform interoperatbility that enabled friends to connect regardless of phone, operating system, carrier or country.
In fact, it seems that the founders were thinking globally from the very beginning. In announcing the Facebook acquisition on the WhatsApp blog, Koum asserts: Almost five years ago we started WhatsApp with a simple mission: Nothing else mattered to us.
Understanding full well the complexities of global communication—Koum is after all originally from Ukraine—WhatsApp was built to make it just as fast, easy, and affordable to get in touch with any and every contact regardless of geographic location. This global focus has been an important piece of the puzzle for WhatsApp, as Koum explained on the WhatsApp blog in December of The week before she left to go back home, she met the man of her dreams.r-bridal.com History and Case Study.
r-bridal.com r-bridal.com is an online shoe and apparel shop. Founded in , it grew to be the world's largest online shoe store, and was acquired ten years later by r-bridal.com in an all-in deal worth around $ billion.
Apple Inc.’s marketing mix or 4Ps (Product, Place, Promotion, Price) is analyzed in this computer software & hardware, digital content distribution, cloud services & consumer electronics business management case study. This is brilliant case study and has proved that, despite your original impression, things can turn in your favour.
I believe that a big part of this is down to planning your campaign properly, and it looks like you carried everything out in a way that encouraged success.
Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of marketing management case studies and research reports on a wide range of companies and industries - both Indian and .
Apple’s new Business Chat turns the familiar Messages app on iOS into a customer service tool that allows consumers to communicate with companies about purchases and transactions.
Apple Inc.’s marketing mix or 4Ps (Product, Place, Promotion, Price) is analyzed in this computer software & hardware, digital content distribution, cloud services & consumer electronics business management case study.