She is perpetually in mid-flight—always coming from somewhere and going somewhere else—and she seems to have friends wherever she goes.
Metaphors help a skeptical or apathetic audience better embrace and value a new concept or idea. Metaphors make the connection of that new idea to an object the audience already knows.
Read on to discover a treasure chest of metaphor speech examples. The dictionary defines a metaphor as an implied comparison between two unlike things e.
Metaphors are Meaningful Bridges in Speeches Think of a metaphor as a connection or a bridge between the new and the familiar. This connection provides a new perspective and a new meaning that can persuade an audience to reconsider its skeptical or apathetic attitude.
Metaphors are so powerful that Aristotle said: After all, people already knew the purpose and the premise of a carriage. So a carriage without a horse must roll on wheels.
When Kodak invented the camera, the technology was so new and different the camera could only be valued by linking the new technology of a camera to something more familiar. Link the two knowns to the unknown — a camera — and a metaphor is born. Charles Revson, the founder of Revlon, used his metaphorical thinking to expand the reach of his business.
In the store we sell hope. It is the best engineered executive toy in the world.
Chances are your audiences would see more value in making an appointment to see a smile stylist rather than a dentist. Chances are your audiences would be more interested in learning how to purchase jewelry for their windows rather than window accessories such as curtain rods, rings, tie-backs and swag.
Chances are your audiences would do more research if they thought of themselves as infonauts and the library as the delivery room for the birth of ideas. Chances are your audiences might enjoy exercise more if they thought of their treadmill as a flight simulator.
And chances are members of your audiences might more readily volunteer to become the designated driver if everyone kept calling him or her the Life of the Party. Use an analogy whenever you need to explain a new process or new procedure particularly to a general audience.
Then look for characteristics in that object that could be compared to traits or various aspects of your process. In your research on fasting you find that one of the key benefits to fasting is that your digestive system gets a lot more efficient after a fast.
During a fast it reorganizes parts and pieces of the digestive system that normally are too busy digesting food. Is there any way to connect computer processing to a fasting process that reorganizes the digestive system to make it work better?
Consider the following analogy that opened a speech on fasting to a general audience: My computer was running so slooooowwwwww. Defrag it, my friend told me.
What was I supposed to do with a rag? Dust off the computer? Well after my friend had his good laugh at my expense, he explained that defragging helps the computer better digest information you feed it.
And then your computer works better, faster and more efficiently, he told me. I wondered if there was a defragging process for the human body… to make the food I eat digest more efficiently and make me feel that much better! Fasting is like the defragging process for the human body.
Now it can redirect that energy to reset, restore and repair itself to be that much more effective and efficient when eating resumes. You need to feed the fire with coal.
When there is no coal available, the stoker slows down so that all the available fuel is not consumed. Subscribe to Six Minutes for free to receive future articles.
Peter Jeff has served an adjunct public speaking instructor at Grand Valley State University for the last 10 years. He is a former leadership development consultant with more than 20 years experience in corporate public relations.
Jeff is also the author of a personal leadership book -- Get a Grip on Your Dream:” The same idea was echoed by Charles Revson, the founder of Revlon, when he famously observed, “In the factories, we make cosmetics.
In the department stores, we sell hope. This is the story of Charles Revson (b d), the insecure kid from a cold-water flat in Manchester, New Hampshire, who never went to college but founded r-bridal.coms: 9.
Good marketing is no accident, but a result of careful planning and _____. a. execution b. selling c. strategies d. tactics e. research 2. Marketing is both an “art” and a “science” there is constant tension between the formulated Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _____.” a.
we. Charles Revson of Revlon once observed: “In the factory we make cosmetics; in the drugstore we sell hope.” Products and services are platforms by kanincom.
The Goal | Chapter 8 page Leave a reply. Two steps after rolling out of bed in the morning, I don’t like moving at all. But in the midst of a morning shower, memory of.
Sep 30, · The Shy Tory Factor is a name given by British opinion polling companies to a phenomenon first observed by psephologists in the early s. The Shy Tory Factor is a name given by British opinion polling companies to a co-founder of Estée Lauder Companies Charles Revson, founder of Revlon Samuel Rubin, Russian-born founder of.
Charles Revson, the founder of Revlon, used his metaphorical thinking to expand the reach of his business. “In the factory we make cosmetics.
In the store we sell hope.”.